Whiskey Scene offers advertising, sponsorship, and partnership opportunities for brands, makers, venues, retailers, travel destinations, and hospitality partners looking to connect with readers who value taste, craft, presentation, and discovery.
Reach a Refined Whiskey Audience
Whiskey Scene is a modern whiskey publication with a polished editorial voice, a lighter visual point of view, and a focus on taste, context, and experience.
Our readers come to Whiskey Scene for bottle reviews, collector-focused notes, tasting guidance, new releases, travel ideas, gifting inspiration, and the broader culture surrounding whiskey. Partnering with Whiskey Scene places your brand alongside thoughtful editorial content designed for readers who care about quality, story, and atmosphere.
We welcome aligned partnerships with brands, venues, and experiences that fit the Whiskey Scene audience and aesthetic.
Whiskey Scene looks for stories with substance, style, and usefulness.
A new release may be newsworthy because it is beautifully made, limited, unusually aged, accessibly priced, locally relevant, or likely to become part of the collector conversation. A distillery update may matter because it changes availability, expands a visitor experience, or signals a larger shift in the category.
Our goal is to help readers understand why something matters, not just that it happened.
Display Placements
Reserved visual placements across key pages, article layouts, and high-visibility editorial areas, designed to keep your brand visible within a polished, content-rich environment.
Sponsored Editorial Features
Clearly labeled sponsored stories, brand spotlights, product introductions, venue features, and campaign-aligned editorial content.
Newsletter Sponsorships
Sponsored placements in Whiskey Scene email updates, including featured bottles, brand notes, events, releases, and seasonal promotions.
Product & Bottle Features
Opportunities for relevant bottles, accessories, glassware, bar tools, books, gifts, and lifestyle products to be considered for editorial or sponsored coverage.
Event & Experience Promotion
Promotion for tastings, launch events, pairing dinners, whiskey festivals, distillery experiences, bar programs, and hospitality offerings.
Travel & Destination Features
Sponsored coverage for hotels, lounges, tasting rooms, distillery trips, culinary experiences, and whiskey-focused travel.
Who We Work With
Whiskey and spirits brands
Bourbon, rye, Scotch, Irish whiskey, Japanese whisky, world whisky, independent bottlers, limited releases, and premium spirits.
Bars, restaurants, and hospitality groups
Whiskey bars, cocktail lounges, hotel bars, restaurants, tasting rooms, and curated beverage programs.
Retailers and marketplaces
Bottle shops, online retailers, auction platforms, specialty shops, and luxury gifting businesses.
Lifestyle and luxury brands
Glassware, barware, home entertaining, cigars, watches, leather goods, books, travel, design, and refined goods connected to the whiskey lifestyle.
Events and experiences
Whiskey tastings, festivals, dinners, educational events, private events, brand launches, and destination experiences.
Tasteful and Reader-Minded
Whiskey Scene values reader trust. Sponsored content and paid placements are presented clearly and tastefully, with appropriate labeling where needed.
The goal is to create partnerships that feel aligned with the publication, useful to the reader, and respectful of the editorial setting. We are selective about partnerships so that sponsored placements feel natural, polished, and relevant.
Brand Fit
Whiskey Scene is especially well suited for partners with a refined visual identity, a clear story, and a connection to quality, craft, hospitality, collecting, gifting, or elevated everyday living.
We look for partners who understand that whiskey culture is not only about bottles. It is also about ritual, setting, taste, service, design, travel, and the moments people choose to mark.
