Explore the history behind brands, distilleries and releases through reviewed records and linked sources. The current collection documents historical claims; an expanded archive of authenticated TTB label images is still being prepared. A historical record does not establish a TTB approval or authenticate a bottle label.
The public samples below cover Jim Beam’s first barrel, the founding of The Macallan and Crown Royal’s origins. Collector’s Pour and Founding Member include access to the current reviewed historical records and their source references. Choose membership for those available resources; the expanded label-image archive remains in preparation.
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A look inside the archive
63 reviewed records are available in the member archive.
Follow the history of brands, distilleries and releases through source-linked records. These entries document historical claims; they are not TTB approvals or authenticated label images.
Editorially verified history
Jim Beam
1795 · First whiskey barrel sold
Jacob Beam sold his first barrel of Old Jake Beam Sour Mash.
Editorially verified history
Macallan
1824 · Original Distillery
Alexander Reid founded The Macallan distillery.
Editorially verified history
Crown Royal
1939 · Original Brand
Crown Royal was created for the royal visit to Canada.
Continue exploring the archive
Search the full collection by brand and historical year, filter reviewed records, and open each entry with its source references.
Full archive access is included with Collector’s Pour and Founding membership.
